BDS Suspension Blog

The BDS Suspension, Cabel’a Gift Card Promotion ends November 30. Take advantage of this opportunity to save up to $150 on the purchase of any BDS Suspension of $750 or more. This promotion is available through any BDS distributor retail location or on-line at the BDS website. HURRY, before the Month ends and take advantage of this money saving opportunity to purchase a high quality BDS suspension lift with our Industry leading “No Fine Print” warranty.

BDS is pleased to welcome Alamo Auto Supply to the BDS Distributor family. In business for 35 years, Alamo Auto Supply is a fixture in the El Paso and surrounding area as the leading authority on auto and truck accessories. From their large showroom, to multiple installations bays to a large inventory, Alamo provides expert customer service in a very timely manner.
As the 4WD leader in the area, Alamo met the BDS criteria and was accepted as a full-fledged Distributor. Prior to partnering with BDS one of Alamo’s biggest concerns  was a manufacturer’s reluctance to stand behind their product. When they read the BDS “No Fine Print” warranty and verified the excellent customer service BDS provides, the papers were signed and the partnership formed.
Alamo Auto Supply, located at 5923 Gateway West, El Paso is there for all your BDS suspension needs.  Phone them at 915-781-0500 or stop by the showroom for a chat with the friendly staff.

If you didn’t know it already, BDS is headquartered in the wonderful State of Michigan where unemployment is at 15.6%, ranking us first in the nation for unemployed. Understandably we are surrounded by a large number of real people with significant needs. With these needs in mind, it brought us great pleasure to be in a position to make a contribution to a drive, sponsored by our local Bob Evans Restaurant, to bring a Thanksgiving meal to those most unable to afford one.  With our contribution 80 people will now be provided a meal, complete with all the trimmings on Thanksgiving  day.

As an employee owned company, we are extremely thankful for the year we are having. Not only have we been blessed in retaining the employees we have, but as the year progressed we have been in a position to add additional people. Our ability to distribute product worldwide and the demand for good quality product has allowed us to avoid the economic downturns others have experienced and for this we are truly thankful. This donation is one very small way to “play forward” our good fortunes.

To those of you who own BDS products we say thank you for making this all possible.

BDS achieved a milestone as, after 15 years of being in the suspension business, this was our first trip to the Specialty Equipment Manufacturers Association (SEMA) show.  Our decision to attend was directly related to our growth and status in the suspension aftermarket arena. As one of the top 5 producers of quality aftermarket suspensions we felt the time was right to put our program on display for the rest of the world to see.

Right from the opening bell traffic to the BDS booth was steady.  The most common line as people arrived at our booth – “WOW, finally a vehicle that looks like it can be used” This statement was repeated over and over again as attendees viewed the BDS TJ with the 6.5” long arm kit on display in a completely off-camber mode complete with the mud and dirt acquired during the week of the Ultimate Adventure.  If the dirty jeep was not impressive enough, people flocked to the video being displayed filled with thrilling footage of off-roading events.

Our goal of presenting the BDS program to as many new retailers as possible was a definite success. With the most common complaint being the inability to get product once it had been sold, attendees were excited to learn of the BDS longstanding policy of “If it doesn’t ship same day it’s FREE”! For those that hadn’t heard we were able to demonstrate the breadth of our product coverage, the completeness of our suspension systems and the ease of use of the BDS website. We put the icing to the program as we explained the quality of our product and how we backed that quality up with our unmatched, Industry leading warranty.

At the end of the day it was easy to understand why you would see 2 overweight guys, in BDS shirts, shuffling really tired feet, exiting the Exhibit Hall with smiles on their faces. Our mission to get in front of new and existing customers was being accomplished as only our wildest dreams could have imagined.  We could feel the excitement as retailers came to understand we not only have product in stock, but stood behind our product like no other suspension company on earth. What a great feeling. What a great  week!