BDS in China
BDS is looking to expand its distribution coverage even farther outside the US borders and has made the long trip halfway around the world to China for the SEMA Ciape Development Conference to do just that. While all of our products are proudly made in the USA and will continue to be, the Chinese community shows interest in the 4WD aftermarket and a number of potential distributors want to sell BDS Suspension to their customers.
“I arrived in Beijing Sept.22 in the afternoon. UPS had some issues at customs with our marketing materials, but I’m hearing from our SEMA rep it’ll be resolved in time for the beginning of the conference the following day (hopefully). BDS had a full schedule during our time in China, between the show, visiting some of the local shops, and prearranged meetings with 4Wheel Drive companies at the show. I got the chance to enjoy the local cuisine and take in my surroundings while hopping from meeting to meeting throughout the area. The SEMA Ciape show is similar to the SEMA show we have here in Vegas, just a bit more emphasis on the on-road market. Jeeps seem to be the most popular of the 4WD vehicles with the JK at the top of that list. BDS worked closely with Ray from Jeep Racing to have a new 4-Dr JK on display with our 4.5” LongArm Kit, along with Mickey Thompson Classic Locks and MTZs. Kenneth, the rep from Bushwacker made it to the show as well, showing off some of their new products. The Chinese companies seemed very excited with our way of doing business as well as our product quality. So far we’ve signed up a number of new distributors including CSD in Beijing and Long River Off Road, with more looking to come on board soon. Overall this trip has been a success; we have made some great connections and I enjoyed the Chinese culture, but at this point I’m looking forward to making it back stateside to see my family.”