BDS-Suspension has launched its new web 2.0 website at http://bds-suspension.com. The dramatically redesigned site created by the company’s in-house digital team, embodies BDS Suspension’s forward thinking vision and commitment to the growing needs and expectations of its international network of distributors and expanding customer base. Based on extensive web usability research combined with cutting edge functionality it offers:
- One click kit finder featuring the fastest vehicle lookup on the web
- Industry exclusive kit customizer
- Streamlined and intuitive shopping cart
- Improved distributor lookup using technology like Google mapping software
The sites homepage welcomes visitors with a clean uncluttered design and a fly out menu system that allows visitors to find all available kits for their vehicle in less than 3 seconds, making it by far the fastest and easiest to use in the industry. A carousel with sliding images focuses on BDS’s mission to be the leader in bringing new kits and products to market. A blog reel keeps visitors up to date with the latest news concerning BDS, its distributors and industry important events. Other notable homepage features include streamlined login/signup, easy access to our social networks, at-a-glance event calendar, and instant access to safe shopping concerns such as SSL certificate and BDS privacy and security policies.
Improved Navigation and Searching
The new site navigation is organized into 3 core areas. The top navigation bar provides links to basic information about the company, social interactions, the blog and multimedia downloads. Improved search algorithms return more complete results by inputting part numbers and keywords.
A secondary navigation bar provides direct access to distributor and customer account information including the dealer quote system, order tracking/history and customer saved to “My Garage” feature. Access to help links, your shopping cart, and a link to the simplified login/registration form can be found here.
Left column navigation provides easy access to all product related information. This includes vehicle lookup for specific kits, browsing all BDS products, latest BDS offerings, ability to quickly order by part number, local distributor lookup, and PDF installation instruction library downloads. Live help instant messaging is also accessed from this menu.
BDS was an early adapter of blogging and social media such as Facebook and YouTube to communicate with our customers. Staff members have been charged with generating improved content and providing relevant information, images, and other digital content such as video to help distributors and visitors access the depth of services and products available to them.
New Underlying Technology